Thinking Past the Logo

Want to understand our nextBRA work? Then you’ll need to know a bit about the subtleties of branding. A brand is far more than a logo, typeface, or some funky new colors. In fact, brand and organizational identity are closely related concepts. Your brand reflects your...

The Direction of the Future

If you tuned in last week, you’re up to speed on the three directions we were considering for the BRA’s new organizational identity and brand. We’ve nixed one, and carefully considered the pros and cons of the remaining two. Ultimately, we saw real promise in a new...

Concept Directions

Today, we’re sharing three possible directions for the next BRA. For some context, we encourage you to look back through the insights and implications we shared a few weeks back. We based these directions on what we heard about the BRA—the good, the bad, and the ugly....

Other Cities

Boston is a unique blend of people, neighborhoods, and businesses. At the same time, Boston also faces problems that other cities have tackled. As we consider options for the direction of the BRA’s new organizational identity, we want to support what we’ve heard from...

Insights into Action

As we move into the “Create” phase, we’re excited to think big about new directions for the BRA that align the organization around a shared purpose and guide its energy. At the same time, we’ve identified some implications that we feel are foundational to the BRA’s...