About the Project
What is nextBRA?
This collaboration between the Boston Redevelopment Authority (BRA) and Continuum, a global innovation design consultancy, is about much more than a PR facelift. The BRA, a planning and economic development agency, has partnered with Continuum to refocus on why it exists, who it serves, and what it is trying to accomplish.
A meaningful new direction for the BRA will be based on deep learning, coming from conversations with BRA employees and the larger Boston community (residents, the media, developers, architects, designers, and other government agencies). The needs and aspirations of these stakeholders will form the substance behind a new identity for the BRA, and our team will use these insights to help the BRA deliver on the promise that this new identity represents.
This site is a venue to share our progress and get your feedback. It’s not a new website for the BRA, but a manifestation of this project and part of a larger effort to bring meaning to the concept of transparency.
Under the leadership of Mayor Martin J. Walsh and BRA Director Brian Golden, the effort to reform the BRA – not just its image, but also its policies, practices, and community engagement strategies – has been a constant focus over the past two years.
As new construction projects and development proposals continue to take shape at an almost unprecedented pace in Boston, the BRA has reached an important crossroads. Effectively managing these planning and development pressures and building consensus among neighborhoods about the future, preservation, enhancement, and growth of the city provides an opportunity for the BRA to define a new legacy, one that speaks to the world-class city that it has helped Boston become.
In order to continue to effectively partner with the community to shape a more prosperous, resilient and vibrant city for all, the agency must establish an identity that is reflective of the organizational reforms underway and that inspires greater trust and confidence from the people it serves—the residents and community members of Boston.
To do this, the BRA’s board of directors approved the hiring of Continuum, a Boston-based global innovation design consultancy, to engage with the BRA and community of Boston to chart a path for the agency’s continued transformation.
Over the course of a 14-week contract, Continuum will immerse themselves in the BRA’s work to hear from employees, residents and other stakeholders about improving the way the BRA interfaces with and communicates its values to the public. The following are envisioned as the primary phases and goals of nextBRA.
There will be opportunities for the public to inform this work, both in-person and online, throughout the process. So please visit the site often and lend your thoughts next time you interact with the BRA.
Core Team, BRA:
Chief of Staff, BRA
Executive Director/Secretary, BRA/EDIC
Digital Media Specialist, BRA
Director of Planning, BRA
Director of Development Review, BRA
Senior Policy Advisor, BRA
Chief Information Officer, BRA
Deputy Director for Special Projects, BRA
Core Team, Continuum:
SVP, Experience & Service Design
SVP, Practice Innovation
Principal, Experience & Service Design
Senior Designer, Brand
Special Assistant & Sr. Contract Compliance Officer
GIS Manager, Office of Digital Cartography and GIS
Senior Project Manager
Senior Architect/Urban Designer
Deputy Director for Community Economic Development
Deputy Director for Industrial Dev. & Commercial Leasing
Deputy Director for Research
Jr. Landscape Architect/Urban Designer
Senior Planner 1
Deputy Director of Financial Services
Deputy Chief of Staff for Mayor Martin J. Walsh
Senior Architect/Urban Designer
Director for Capital Construction
Employee Benefits Manager
Special Assistant to Executive Director, BRA
Boston Redevelopment Authority
Economic Development Industrial Corporations
Mayor Walsh Chief of Staff
Chief Communications Officer of City of Boston
Chief of Civic Engagement at City of Boston
Cabinet Chief of Housing and Director of the Department of Neighborhood Development
Chief of Economic Development, City of Boston
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